Marketing Superdry Project description Need to use below questions, theories and models for analyzing Superdry this fashion’s brand company in this essay. 1.Analyse and describe the Macro and Micro environmental factors that affect your company. How does the competitive environment influence marketing decisions? [Firstly, use PESTILE model-(1.Political/legal; 2.Economic (macro); 3.Social Cultural; 4.Technological; 5.Industrial; 6.Legal; 7.Ecological) analyze the Macro-environment, Secondly, use Porter’s 5 Forces-(1.Supplier; 2.substitues; 3.Competitive Rivalry; 4.Buyers; 5.Barriers to Entry) and use market analysis for analysing the Micro-environment, 2.How has the company responded to changes in the environment? What factors may influence the company in the future? 3.Critically analyse the companys marketing activities and results over the last 3 years. What is the role that marketing has played in the organisational success? 4.Evaluate the current marketing strategy. What are the strategic priorities for the future? 5.Briefly outline any recommended changes to marketing strategy or activities Please apply œTOWS Strategic Alternatives Matrix, œ7 P’s-Product, Price, Place, Promotion, People, Processes and Physical evidence, œProduct Life-Cycleand œBCG Group Matrix, œIngredients of Market Orientation-Customer Focus, Strategic Perspectives, Supportive Corporate Culture, Inter-functional Co-ordination and Competitor Awareness, œCustomer Relationship Management, œkey Features of Varied Market Types, œThe Value Chain-Porter 1985³, œHR Management analysis, œThe McKinsey 7S Model, œResource analysis-Tangible, Intangible and Human, œExtent of competitive advantage, sustainability of the competitive advantage and Appropriability, œMarketing Segmentation, Marketing Targeting and Marketing Positioning, œFive product levels (Kotler), œBrand Strategies and Brand Development Strategies, œSERVQUAL Model, œBrand Experience and œService Marketing those kinds of theories and models in this essay. Some theories and models can apply by table or graphic in the appendix! ” Referencing Requirements: Make use of tables or graphs to present key relevant data these may be placed in the appendices but must be referred to in the report.
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