Assume that a short-term strategic goal of the company is to enter into the Japanese market by 2017, with a longer-term goal of gaining significant market share in that country. Take the role of an active professional accountant and design an appropriate management planning and control system for the company. Refer to concepts learned in this subject.
(1)Appraisal of the general or macro-environment – PESTEL analysis
in specific just talk about
Ecological : Environmental protection, energy consumption, pollution.
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Legal: Monopoly and merger legislation, employment law, product safety, health and safety .
(2) Porter five forces analysis
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